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# Former Coinbase Exec to Deploy $1.1 Billion XRP on Nasdaq
- URL: https://wire.fourthweb.ai/former-coinbase-exec-to-deploy-1-1-billion-xrp-on-nasdaq/
- Published: 2026-10-12T15:00:46.000Z
- Updated: 2026-10-12T15:00:48.000Z
- Description: The MicroStrategy playbook just got a new token, and Wall Street is pricing it immediately. Evernorth debuted on Nasdaq as the first pure-play XRP treasury company, shares up 5% on opening print
- Author: Travis Wright
- Tags: Real World Assets, Tokenized Assets, DeFi, Institutional Crypto, Coinbase, Bitcoin, Ethereum, Solana, Funding Rounds

**The MicroStrategy playbook just got a new token, and Wall Street is pricing it immediately.**

### The Summary

- [Evernorth debuted on Nasdaq as the first pure-play XRP treasury company](https://cointelegraph.com/news/xrp-treasury-evernorth-rise-nasdaq-opening?utm%5Fsource=rss%5Ffeed&utm%5Fmedium=rss&utm%5Fcampaign=rss%5Fpartner%5Finbound), shares up 5% on opening print
- [Company holds 473 million XRP tokens](https://www.theblock.co/news/business/2026-10-12-evernorth-former-coinbase-investment-chief-steer-473-million-xrp-treasury-nasdaq-debut-418225?ref=wire.fourthweb.ai) and hired former [Coinbase](https://wire.fourthweb.ai/tag/coinbase/) investment exec to run yield strategies including lending and liquidity provision
- This is the [tokenized](https://wire.fourthweb.ai/tag/tokenized-assets/) treasury model going multi-chain: [Bitcoin](https://wire.fourthweb.ai/tag/bitcoin/) got MicroStrategy, now XRP gets its own public market wrapper

### The Signal

Evernorth is doing something simple and radical at once. It's taking a pile of XRP, putting it in a publicly traded shell, and letting traditional investors buy exposure without touching a crypto exchange. [The 5% pop at market open](https://cointelegraph.com/news/xrp-treasury-evernorth-rise-nasdaq-opening?utm%5Fsource=rss%5Ffeed&utm%5Fmedium=rss&utm%5Fcampaign=rss%5Fpartner%5Finbound) says the market gets it. This is MicroStrategy's Bitcoin strategy applied to Ripple's token, with one key difference: Evernorth isn't just holding.

[The company plans to deploy its 473 million XRP across lending, liquidity provision, and yield strategies](https://www.theblock.co/news/business/2026-10-12-evernorth-former-coinbase-investment-chief-steer-473-million-xrp-treasury-nasdaq-debut-418225?ref=wire.fourthweb.ai). That's a working treasury, not a cold wallet with a stock ticker. They brought in a former Coinbase investment exec to run it, which tells you the sophistication level they're targeting. This isn't a retail play. It's institutional infrastructure dressed up as equity.

> "This is the tokenized treasury model going multi-chain: Bitcoin got MicroStrategy, now XRP gets its own public market wrapper."

The timing matters. XRP has regulatory clarity post-Ripple settlement. Institutional appetite for crypto exposure through traditional brokerages is proven. What Evernorth is betting on is that there's demand for XRP exposure specifically, separate from Bitcoin and [Ethereum](https://wire.fourthweb.ai/tag/ethereum/). That's either visionary or wildly optimistic, depending on whether you think XRP's utility in cross-border payments creates durable value or if it's just another alt waiting for the next cycle.

Here's what makes this different from a Bitcoin treasury company:

- XRP has native yield mechanisms, liquidity pools need it, cross-border rails run on it
- Bitcoin treasuries are mostly passive holds with occasional debt raises to buy more
- Evernorth can theoretically earn returns on the underlying asset, not just bet on appreciation

The hire of a Coinbase investment veteran signals they're serious about the yield piece. Lending XRP to market makers, providing liquidity to decentralized exchanges, or facilitating settlement for payment corridors are all real businesses. Whether they're businesses that create enough value to justify a public equity premium is the question investors are about to answer in real time.

### The Implication

Watch for copycats. If Evernorth holds its valuation and executes on yield, you'll see treasury companies for every top-20 token by market cap. [Solana](https://wire.fourthweb.ai/tag/solana/) treasury. Avalanche treasury. Cardano treasury. The model is out there now.

For investors, this is the cleanest way to get XRP exposure in a retirement account. For XRP holders, it's validation that the token has crossed into tradfi legitimacy. For the rest of us, it's a test case: can tokenized treasuries work for assets that aren't Bitcoin, and can they generate returns beyond just holding.

### Sources

[CoinTelegraph](https://cointelegraph.com/news/xrp-treasury-evernorth-rise-nasdaq-opening?utm%5Fsource=rss%5Ffeed&utm%5Fmedium=rss&utm%5Fcampaign=rss%5Fpartner%5Finbound) | [The Block](https://www.theblock.co/news/business/2026-10-12-evernorth-former-coinbase-investment-chief-steer-473-million-xrp-treasury-nasdaq-debut-418225?ref=wire.fourthweb.ai)